So ch 9 have decided to put the latest incarnation of Who Wants to be a Millionaire against ch 7′s Deal or no Deal at 5.30pm Mon-Fri from April 20.
While I am happy to see the end of at least half an hour of Antiques Roadshow – a show that does not even appeal to my 70+ year old parents – I don’t think Millionaire will work at 5.30pm. Deal has been around for so long, and grown such a huge audience, that 9 really don’t ever have a hope going against it with a game show. Something like Extra, currently only seen in Brisbane, would do better at 5.30. Keep it different. There are not that many viewers around at 5.30 compared to 7, and my guess would be, that they would get much better advertising revenue at 7 than they do at 5.30.
I cannot understand why ch 9 would bother “copying” 7 by putting game show against game show. Why not go for something different? Why not put on Millionaire at 7pm where ch 9 are now coming 4th in the ratings on a daily basis? Maybe, its because some of the regionals have ACA on at 7. Usually, though, the regionals would put on the 7pm show at 5.30. The regionalsdon’t bother with 2.5 Men as they no doubt see no point. Even the regionals, like NBN, have an hour of Antiques Roadshow from 5-6.
History has proven that putting a game show against another game show does not work. The well established show will win. In this case, that is Deal. I would be very surprised, if after the first episode or 2, if Millionaire makes much of a dent on Deal. Then ch 9 will swing their well worn axe. And another game show dies from not being put at a suitable time or given a decent chance.
The other reason why it will fail at 5.30 is that the format is quite heavy for 5.30. What I mean here, is that, a question and answer show is better later when people are more relaxed, not at 5.30 when they are just getting home, just putting on dinner or generally only have TV on in the background. At 7, its more likely to be watched. With Deal, its very light. Pick a case, guess what is in it, bank makes an offer, contestant accepts or rejects. Repeat the process a few times until there’s a smaller number of cases left when it gets more exciting. For me, that’s about the time I tune in – the last ten to fifteen minutes. I switch over when 10 news goes to sport.
If Millionaire does fail at 5.30, I hope they will have the sense to try it at 7pm. With the new Home Made show now slated to be 2 one hour episodes a week, and the promised magazine style show possibly being incorporated as part of a new one hour 4.30 news format, that still leaves 7pm on ch 9 unanswered.
Sure – 2.5 Men used to rate well, and if you consider 1 million good ratings at 7pm, then it is doing OK for 9. But surely it must be recognised that the only reason it is actually doing well is due to a lack of options. Look at the choices at 7 – 2.5 Men, Home and Away, Biggest Loser and ABC news. 9 is now regulary coming 4th at 7pm. In regional markets, where ACA is on at 7pm, this is not the case. I believe, that if every one had access to ONE HD, that Sports Tonight would rate better than that. Considering that 7 news at 6 scores 1.5 million, there is no reason why a decent show at 7pm cannot do the same.
Channel 9 really need to start thinking outside the square here. Sure – ch 7 got to where they are by copying ch 9 intially – and doing a good job of it at the time - but 9 cannot expect to claw their way back by copying 7. Eddy is not going to do it for them at 5.30.
We need more game shows on TV, but don’t put them against each other.