Tag Archives: antiques

Millionaire Vs Deal

So ch 9 have decided to put the latest incarnation of Who Wants to be a Millionaire against ch 7′s Deal or no Deal at 5.30pm Mon-Fri from April 20.

While I am happy to see the end of at least half an hour of Antiques Roadshow – a show that does not even appeal to my 70+ year old parents – I don’t think Millionaire will work at 5.30pm. Deal has been around for so long, and grown such a huge audience, that 9 really don’t ever have a hope going against it with a game show. Something like Extra, currently only seen in Brisbane, would do better at 5.30. Keep it different. There are not that many viewers around at 5.30 compared to 7, and my guess would be, that they would get much better advertising revenue at 7 than they do at 5.30.

I cannot understand why ch 9 would bother “copying” 7 by putting game show against game show. Why not go for something different? Why not put on Millionaire at 7pm where ch 9 are now coming 4th in the ratings on a daily basis? Maybe, its because some of the regionals have ACA on at 7. Usually, though, the regionals would put on the 7pm show at 5.30. The regionalsdon’t bother with 2.5 Men as they no doubt see no point. Even the regionals, like NBN, have an hour of Antiques Roadshow from 5-6.

History has proven that putting a game show against another game show does not work. The well established show will win. In this case, that is Deal. I would be very surprised, if after the first episode or 2, if Millionaire makes much of a dent on Deal. Then ch 9 will swing their well worn axe. And another game show dies from not being put at a suitable time or given a decent chance.

The other reason why it will fail at 5.30 is that the format is quite heavy for 5.30. What I mean here, is that, a question and answer show is better later when people are more relaxed, not at 5.30 when they are just getting home, just putting on dinner or generally only have TV on in the background. At 7, its more likely to be watched. With Deal, its very light. Pick a case, guess what is in it, bank makes an offer, contestant accepts or rejects. Repeat the process a few times until there’s a smaller number of cases left when it gets more exciting. For me, that’s about the time I tune in – the last ten to fifteen minutes. I switch over when 10 news goes to sport.

If Millionaire does fail at 5.30, I hope they will have the sense to try it at 7pm. With the new Home Made show now slated to be 2 one hour episodes a week, and the promised magazine style show possibly being incorporated as part of a new one hour 4.30 news format, that still leaves 7pm on ch 9 unanswered.

Sure – 2.5 Men used to rate well, and if you consider 1 million good ratings at 7pm, then it is doing OK for 9. But surely it must be recognised that the only reason it is actually doing well is due to a lack of options. Look at the choices at 7 – 2.5 Men, Home and Away, Biggest Loser and ABC news. 9 is now regulary coming 4th at 7pm. In regional markets, where ACA is on at 7pm, this is not the case. I believe, that if every one had access to ONE HD, that Sports Tonight would rate better than that. Considering that 7 news at 6 scores 1.5 million, there is no reason why a decent show at 7pm cannot do the same.

Channel 9 really need to start thinking outside the square here. Sure – ch 7 got to where they are by copying ch 9 intially – and doing a good job of it at the time - but 9 cannot expect to claw their way back by copying 7. Eddy is not going to do it for them at 5.30.

We need more game shows on TV, but don’t put them against each other.

Channel 9 a One Hit Wonder

Wow – 9 wins the ratings every Monday night of the back of Underbelly. Series 2 is the most watched show on television at the moment beating its closest rival – Packed to the Rafters on 7 on Tuesdays – by at least 400,000 viewers. Love it or hate it, its doing really well. Perhaps its the language, the nude scenes or just the fact that, when you look closely at it, it is actually something different to everything else on TV at the moment. With so many crime shows dominating the ratings top 20 weekly (NCIS, Criminal Minds, CSI, Lie to Me, etc) Underbelly is different and in my opinion, being based on fact attracts so many viewers.

But what else do 9 have to offer? Their next biggest show each week attracts less than half the viewers that Underbelly does for most weeks. 9′s much hyped “Farmer Wants a Wife” and its flagship “60 Minutes” struggle to win their respective timeslots and barely contribute to 9 winning the night they appear on. And consistant lateness and sudden programming changes are not helping them one bit.

9′s problems start at 5pm every weekday afternoon and continue from there. In Sydney, 9′s 6pm news struggles sometimes coming 4th after the news on 7, 10 and the ABC. While I am not a big believer on lead ins these days, it definitely makes a difference if the show leading into the news is one worth watching – which Antiques Roadshow is not for most of us. Even Family Feud and the axed Million Dollar Wheel of Fortune used to do better.

9′s 6pm news is barely watchable compared to 7′s and 10′s and constantly try to lure viewers in with so-called exclusives even to the point where they attempt to pin the story on the back of the success of Underbelly. While A Cuurent Affair in my opinion is slightly better than Today Tonight, most viewers stick to 7 after watching the news – usually because you’ve seen the ads about what is on it and decide “ok, I’ll stick to it!”

At 7pm, the success of  Two and a Half Men can only be attributed to a lack of options. I mean, if you’ve already seen the news, why watch it again on ABC at 7pm, and as for channel 7, Home and Away is not for everyone. There was a time when 7pm on all networks was the time you’d show your best locally produced content. Back in the (late) 80′s it used to be Sale of the Century on 9 against current affairs on 7, with Neighbours on 10. Interestingly, Home and Away was originally on at 6.30 and at some stage swapped with Neighbours for time slots (one moved to the same time and within a week, the other moved away from it).

And then there is the rest of the night… with numerous programmes aimed at the lowest comman denominator (such as Wipe Out, Ladette to Lady, 20-1, etc) and others not doing as well as they should – such as CSI and the Mentalist, 9 should be taking a good hard look at what they are doing. Perhaps it is the fact that all their shows on weeknights start at least 5 minutes late or they are now attacting the stigma of being a “trash” channel which is bringing down the success of shows that otherwise would do well. The Mentalist is one classic example of a show that should do better, being the highest rating show in the USA other than American Idol, yet here it barely cracks 1 million and never wins its time slot.

So what should channel 9 do? In my opinion, the trash shows should either be kept to one night and not even promoted on other nights or taken off altogether. Perhaps these shows would be best left to themed nights on their 2nd SD channel if or when that happens.

Another idea that just might work – is to break away from copying 7 once and for all with news and current affairs. They are losing in all markets to 7, so why not? Try this: 1 hour news at 6pm. A Current Affair at 7pm. 7.30 and subsequent shows start on time. 7.30 sharp – not 7.35, not even 7.32 (yes, I know – the lateness issue again – my pet hate!). Why one hour news if half hour is failing? Well it would give them more time to cover local news, go into more detail with sport and fit in so called exclusive stories without detracting from the rest of the days’ news. Furthermore, in regional northern NSW, NBN (9′ affiliate) leads all other networks convincingly from 6pm – 7.30pm with one hour news and ACA at 7pm. And you’d be surprised how many people watch both Today Tonight and A Current Affair when they are on at different times (even though most stories are the same or similar).

And finally, apart from making sure all their shows start exactly on time, 9 would need what I call a “time slot” guarantee” where if a show is scheduled in a certain time slot, it remains there for say 12 weeks before changing. Also they’d need to make sure that once the deadline has passed for printed TV guides, they do not change their schedule at all. Most people still get their TV information from printed guides, and I’d have to admit, despite already knowing what is happening in the TV guide from the Yahoo TV guide, my Foxtel EPG and TV Tonight, I still flick through the printed guide from the Sunday paper and still have that by the side of the lounge to refer to each night. Yes, its quick and easy when you’re not at a computer.