Tag Archives: infomercials

We Love Our Free TV

As part of the new FreeView campaign, the phrase “we love our free TV” is used. There isn’t much to love about free TV these days, especially where channel 9 is concerned but it never used to be this way. With 9 offereing more 20-1 than ever, I thought I’d make my own 20-1 list based on what we used to love about our free TV – mind you, 20 years ago, Free TV was the only option other than hiring movies on VHS video. Considering free TV is no longer the only option, I would have thought they would have improved as opposed to declined.

20. Adults Only was known as AO – a rating, not part of the title. 

19. Overnight you could watch news, music or old movies – no infomercials

18. Kids TV in the afternoon, sometimes till 5.30

17. There were no subscription mobile ads (and of course, no mobile phones, well at least not one smaller than a house brick)

16. Cartoons in the morning

15. Programs to watch between 9am and 11am other than talk morning shows

14. No trashy shows ever. Swearing was for the most part not allowed either (we all remember Kerry Packer ordering the Doug Mulray video show off back in the 90’s)

13. Stereo simulcasts on Fm radio for major movies like Star Wars (and I in fact connected extra speakers to my radio to make my own surround sound in 1986)

12. Timeslot changes and axings were rare and hardly ever happened the way it does now. Shows almost always remained on for their full season.

11. Reliable printed TV guides

10. The nightly current affairs shows once featured quality stories.

9. More Australian shows were on TV

8. Unmissable TV shows like Prisoner

7. Channel 9 news was the only news worth watching

6. Game shows were entertaining and watchable

5. Eddy McGuire was at home watching TV and noone knew who he was

4. 60 Minutes had hard hitting, quality stories

3. If a show was advertised as starting at 8.30, at worst, it would start at 8.31. Never 8.37 or later.

2. The first to TV Sunday night movie

1. Channel 9 always winning the ratings and known as “still the one”

And more: lets not forget those Demtel ads with the catch phrase “but wait … there’s more… ” and K-Tel selling vinyl record holders, and even records including Kamahl. And you might even get a set of free steak knives. There was still summer TV though.  But back then, way before email, mobile phones, SMS, my space, facebook and twitter, you would actually spend time with people and less time in front of the TV, your phone or computer.

Late Night Informercials – Why?

You’ve got to feel sorry for those who do not have Foxtel and are up very late stuck with free to air TV only. Apart from the ABC, no free to air network offers continuous programming throughout the grave yard shift from Midnight to dawn.

Ch 7 have recently added an extra hour to their over night infomercials, running from 1am to 4am. And on Prime, its even worse – they get informercials right through to 5.30am. Strangely, 7HD on weeknights finish at 2am or so before reverting back to normal 7 programming. 9 and NBN has 2 hours of infomercials from 2-4am, and over at Ten, its 2 hours from the ridiculously early 12.30 through to 2.30am. SC10 has 4 hours. Sobetween 7, 9 and 10 there is half an hour when all you can see is informercials. On top of that, the regionals have extra infomercials during the day. One example is 11am on NBN. They don’t show the 11am news that is on 9 instead having infomercials for half an hour.

So why is this the case? There was a time when there used to be programming overnight. You could see old episodes of Prisoner on ch 10 in the early 90’s at 3 or 4am. Ch 7 used to have News Overnight – a collection of (mostly) NBC news shows from the US. Ch 9 used to play old movies. Going back further, 10 used to have music videos over night.

Obviously the networks are paid to show these infomercials, but in my opinion, I can’t imagine anyone would be actually watching them – so therefore why would an advertiser bother? It would be better if the networks showed actual progammes at those hours as they’d be able to sell the advertising space to regular advertisers or just have the two minute infomercial style ads in the breaks like they have on some of the Foxtel channels and daytime TV.

Of course, this advertising space would be quite cheap, but that’s not a bad thing – it would give companies who usually cannot afford to advertise on TV the chance to advertise cheaply. And if paying staff to work that late is an issue, then pre-record the night time programming during the day. That way, there is no need for any additional staff overnight. Why not replay prime time? 2 or 3 hours of shows from 7.30 onwards repeated overnight. All that would need to be done would be to change the ads, which, if they were pre-recording, they could insert the different ads into the recording. Apart from providing something for people to watch, this would give viewers the chance to watch a show they may have missed earlier.

And in two weeks time, we will have the option of watching sports free to air on ONE HD. According to their program, sport continues overnight, uninterupted. Perhaps 10 could broadcast ONE on its main channel instead of informercials overnight. And as for SC10, well they have not yet informed anyone as to when they will offer ONE HD. See my previous post about that one.