With the launch of ONE HD set to debut in capital cities on March 26, those who only receive regional television are still left wondering when the likes of Southern Cross Ten will carry the first commercial full time secondary channel.
So far, multi-channeling in regional areas has been left behind their capital city counterparts – not that there is much there either. Only Prime (that I know of) carries a simulcast of 7HD complete with the 7HD watermark but inserting their own ads. NBN broadcasts an HD channel, with no watermark but does not carry any of 9’s (very limited) alternative HD programming. Southern Cross 10 occasionally broadcast a Channel 10 show in HD but without the ads. The ad breaks, and pretty well most of all other times, SC10 HD broadcasts music and country scenery they call “HD demonstration”.
So the question remains – when will the regional networks pick up their game with digital multi-channeling? And when 7 and 9 launch their 2nd SD channels later this year, will the regionals be onboard immediately as well? Perhaps its additional expense, but surely it could be as simple as re-broadcasting the captial city version of the additonal channel, even if they leave the ads from the capital city feed. Two years ago, the Prime HD feed on the Central Coast and Newcastle came from Wollongong complete with ads catered for southern NSW and Victoria.
Sadly, it seems these days, there is a lack of willingness for television networks to keep their viewers up to date especially in relation to multi-channeling. We understand times are tough financially which may be a reason holding back networks with their multi-channeling plans, but a simple press release emailed to a few journalists, costing vitually nothing to write and send, would keep us up to date with what is happening. Surely they all do have an idea of what they are about to do.