So Freeview promises to deliver 15 channels virtually for free, or at least without a subscription. Freeview will be offering a hard disk recorder allowing you to record 2 HD channels at once and watch another. But, according to the news so far I have read about FreeView, you will not be able to skip the ads! Honestly, what is the point of a hard disk recorder (PVR) if you cannot skip ads on commercial network shows? Since the early 80’s, if I have watched a show recorded from commercial TV, I fast forward the ads. If the FreeView box does not allow fast forwarding the ads, then who’s going to want it? This is one point that needs clarification. So far, FreeView is nothing more than an ad on TV, a fancy website that tells you little and a hot topic on TV blogs everywhere.
Its easy to see where the figure of 15 channels comes from – each of the 5 free to air networks now have the license to broadcast 1 HD channel and 2 SD channels, all 3 of which can have unique programming. 3 x 5 = 15 – easy! In fact, currently, each free to air broadcaster can actually broadcast up to 4 SD channels and 1 HD channel. Ch 7, Prime, ABC and SBS already do that, its just that all the additional channels are simulcasts, and licensing only allows 1 HD and 2 SD channels. 9 and 10 broadcast 1 HD and 2 SD channels – again – most the time they are simulcasts. And when analogue switches off completely in 2013, the extra bandwidth available means they should be able to offer even more channels or at least be able to offer say 3 HD channels. Time will tell on that one.
But the reality is somewhat different. To any normal person, the interpretation of 15 channels means 15 unique channels each containing different content for most of the day. It makes one believe that on each free to air network there will be an HD channel, and 2 SD channels broadcasting different content some time in 2009 when FreeView takes off.
Apart from the ABC which has plans for ABC3 (if funding is approved), it is extremely unlikely we’ll see any network provide 3 unique channels at once in the near future. Why would they? During the nightly prime time ratings dog fight, most shows are able to be seen in HD – as they should be for those of us with HD TVs. And for those who do not have access to HD, the same show has to be shown on an SD channel. And for those not yet on digital, it also has to appear on analogue. That leaves only the 2nd SD channel left to offer alternative programming. Then it is likely that the 2nd SD alternative would be programmed in such a way not to detract from the main programme being screened – by showing repeats or niche programming. Therefore, the result would be only 2 shows on at once on any free to air network.
We can already see an example of this: Ch 10, ONE HD and ONE SD. Even the FreeView web site lists ONE and ONE HD as separate channels. As ONE SD is nothing more than the SD simulcast of ONE HD, it cannot count as a separate channel. The reason is obvious – if you have an HD TV, you’d be watching ONE HD and never ONE SD. If you do not have an HD TV, you’d be watching ONE SD and cannot get ONE HD. ONE channel broadcasted over 2. This limits channel 10 to 2 channels, not 3. So straight away, the 15 channels FreeView promises begins to fall apart.
And then there’s the question of what 7 and 9 will do.Yes, at some stage, they’ll launch their 2nd SD channel, but the HD channel will still show prime time in HD and may possibly offer further unique programming late night as they already do. It would not surprise me, though, if alternative HD viewing disappears altogether, with the shows that used to be there seen on 2nd SD channel, and maybe some of those shown on HD at the same time – resulting in an HD channel showing content form both the main channel and the 2nd SD channel from time to time.
Therefore the number of unique channels would work out as:
Ch 10 and ONE HD / ONE SD simulcast – 2 channels
Ch 9 SD and 9 SD2 with HD simulcasting 9 SD most of the time – 2 channels
Ch 7 SD and 7 SD2 with HD simulcasting 7 SD most of the time – 2 channels
ABC1, ABC2, ABC3 (let’s assume it goes ahead) – 3 channels (assuming ABC HD is ABC1 simulcast in HD)
SBS and SBS news (assuming SBS HD remains simulcast of SBS) – 2 channels
Total: 11 channels. Not 15.
In my opinion, this is extremely misleading and the claim of 15 channels should be reworded. I note now on the FreeView web site it says “up to 15 channels”. To me, the whole FreeView campaign is pointless and a waste of money – and why have it as a brand and a separate PVR? While I am a great advocate of extra channels, I don’t think it should the main priority. In the US, the focus is on HD content as opposed to extra channels each free to air network offers. All the major shows in the US are HD, and the daily and nightly talk shows make a big deal about being in HD. Here, there’s little emphasis on HD at all. While multi-channeling and FreeView seems to work well in the UK, lets keep in mind over there the population is 4 times larger than Australia, in a space smaller than one of our states – so its alot more viable.
I think the focus over the next few years should be digital take up overall without fancy brands and campaigns like FreeView. We should be making sure that all households have digital TV prior to the switch off in 2013 and legislating that all TVs must be sold with a digital tuner – like they have been doing in the US prior to their switch off in June. Until we are forced to buy only digital TVs there will never be adequate digital TV take up in Australia to warrant the networks bothering with alternative viewing knowing full well such viewing cannot be seen by all viewers. Then again, if consumers knew there was additional free content on digital television, they might switch over. Bit of a catch 22.
Again, the lack of information offered about multi-channeling from the networks (other than 10) can only draw one to the conclusions above. We don’t know when 7 and 9 will start their 2nd SD channel and we don’t know if they will offer alternative HD viewing on top of that. Until some facts come out, the 15 channels of FreeView is really only 10 or 11.
And you can get these channels on ANY digital HD TV regardless of brand. Any set top box that can decode a HD channel will receive ALL digital channels. You do not need FreeView for this, regardless of what they say. FreeView is nothing more than a hard disk recorder with a twin HD tuner, like Tivo and many others you can buy off the shelf. Only difference would be how they interact with electronic program guides. Another subject for another time!