With ONE HD starting in the 5 big capital cities tomorrow, the regionals, mostly serviced by Southern Cross 10, will have to wait until a so far unspecified date called “mid year”. On the Central Coast of NSW, where I am, we do get Sydney TV as well as Newcastle (with some Central Coast ads inserted from time to time) but, for some reason, the ch 10 Sydney* signal is very weak where I live and, more often than not, impossible to watch 0n a digital receiver. It works on a good day, hopefully tomorrow night will be OK so I can at least see the welcome launch.
All SC10 would have to do is allow the 10HD feed through, filling the ad gaps with their music and scenery until they get their act together with advertising agreements. Its just a flick of a switch. I have watched Rove before on SC10 HD with the scenery as the ad breaks. They can do it. Its not hard.
Furthermore, the little ONE HD I have actually seen so far (the swimming late afternoon), the ads seemed not to be region specific and could easily carry over the the regionals (except possibly Foxtel ads, but the “not available all areas” clause can cover that).
And then there is Mondays’ press release from ch 9 detailing the launch of ch 9’s second SD channel. Interestingly, it is also scheduled for this amazing time called “mid year”. But, with this announcement, there is no word as to what 9’s affiliates WIN and NBN will do. NBN do transmit an HD channel (80) but is only always a simulcast of their main channel with HD shows broadcasted in HD (and, here on the Central Coast, does not have the Central Coast ads. Only Newcastles’). The audio, though, is usually not full 5.1. I’ve heard that WIN HD is just scenery like SC10.
There should be greater cooperation between the regionals and the metropolitan networks so a more unified national approach could be taken. It may even expedite the development of multi channeling in Australia by sharing resources and programming. Especially in the case of 9 and WIN as WIN has many programming resources 9 does not have.
Finally, as of writing, there is no word on ch 7’s plan for its 2nd SD channel. On Feb 26, according to www.tvtonight.com.au, ch 7 would make the announcement within the month – meaning there should be an announcement by March 26. I’d say this is the reason 9 made their announcement on Monday – to beat ch 7 to it. Maybe they can outdo 9 and 10 by involving Prime in the announcement. And, for the record, Prime is the ONLY regional to broadcast break away HD content in line with ch 7.
* There are three major relay transmitter locations on the Central Coast – one near Gosford, one near Wyong, one at Bouddi – both transmitting 8 channels (ABC, SBS, 7, 9, 10, Prime, NBN, SC10) on varying UHF frequencies. A VHF antenna in some areas will get 7, 9 and 10 Sydney, as well as NBN-3 Newcastle but usually you’d use a UHF aerial pointed to your nearest relay transmitter. Further, NBN-3’s digital component is on UHF anyway.