*** Updated June 16 2009 ***
Regional television viewers can rejoice and finally join their capital city friends as regional affiliate of Network Ten Southern Cross Ten will begin transmission of 24 hour sports channel One HD from July 2. Viewers who already receive a high definition signal from the broadcaster in New South Wales, Queensland, Victoria and the ACT will start to see One HD from July 2 and can find the channel on Channel 50.
*** Updated June 1 2009 ***
An announcement as to when Southern Cross Ten will launch the 24-hour sports channel One HD is expected within a fortnight as the channel finalises testing.
Southern Cross Ten COO Greg Dodson has told the Canberra Times that final testing is underway and the slideshow is ready for the official launch, but when pushed for a date:
“While I can’t give a firm date, we are so close to getting that date and we reckon people in Canberra will be viewing One [HD] around the middle of year.”
After looking around in various TV blogs and forums, there are examples of people who have actually bought HD set top boxes in regional areas thinking they will be able to receive ONE HD only to be let down when they discover it is not available to them.
Sure, they can do some searching on the internet, but like I always say, not everyone gets their TV information from the internet – and why should they. A number of issues comes out of this situation – here’s the list and some solutions.
1. ONE HD should be promoted only in the 5 cities it is being broadcast to. A disclaimer should be attached to any advertising for ONE HD specifying the areas it is available in.
2. The CH 10 Web site should do the same. Strictly speaking, the ch 10 website is for ch 10 itself, which is broadcast into the 5 TV capital cities, but they would surely be aware from their own forums and site membership that there are regional viewers there as well. One in forum contributor from Darwin said he spent $180 to buy an HD set top box hoping he would receive ONE HD and was disappointed when he couldn’t get it. Furthermore, Southern Cross Ten (SC10) does not have a TV web site (there is a website but its more of a corporate site as opposed to an entertainment site like the TV sites usually are) so regional fans of 10 shows use 10’s web site.
3. SC10 on their own web site, in a clearly visible location (like the home page) should have the ONE HD logo with clear commentary below it stating (words to the effect of): “ONE HD is coming to SC10 at a future date, possibly mid year. Until then ONE HD is NOT able to be seen on SC10’s HD or secondary SD channels until then. We are working as hard as we can to deliver this exciting new channel to you. Keep up to date and register your interest here… ” – you get the drift. It’d take me not even 5 minutes to set that up on a home page of any site – and it keeps your viewers informed rather than having them all over blogs and forums expressing their disgust or just asking how they can get the channel. Like anything in business, it all comes down to communication.
If you go to a shop after being lead to believe a product is in stock by advertising, and then get told once you are there that is is not in stock and there will be a 3 month wait until it comes in, then you will not be happy. If, however, you know beforehand that the product will not be in for 3 months, then you’ll wait. no problem. In fact, in the retail world, this is known as deceptive and misleading advertising and businesses can be heavily fined for that sort of behaviour.
Here in the world of TV, the viewers are the customer. They have been mislead. The situation is the TV version of the example above. The only place I have read anything about ONE HD not coming to SC10 from its’ launch date is on TV Tonight. That’s it. A web site frequented by several thousand TV fans a day, bu tnot necessarily by sports fans looking to know what is happening with ONE in their area. Nothing on Ten’s web site, nothing about it on SC10’s, nothing in the papers. Unless you are on the net looking for this sort of information, the assumption would be that ONE HD should be on SC10 from day one. Furthermore, there have been a few misleading reports, one I spotted on Media Spy in January that ONE HD would be on SC10 from its March 26 launch.
4. The FreeView web site should also inform its visitors where ONE HD is available.
As previously stated in earlier posts, a simple press release would solve the problem.
As it stands right now, all we know is that ONE HD will on SC10 “mid year”. Let’s hope so.