If you have seen the ratings reports for this week, you would notice there are alot of people watching TV at the moment having to settle for lower quality viewing, endless repeats and movies being played for there umpteenth time. The fact that a repeat episode of NCIS on Ten can grab 1.5 mil is testimony to how many viewers there are out there basically settling on what ever is on the small screen, even if a repeat. NCIS is very popular, new episodes do very well. Repeats of the show do better than repeats of Underbelly.
I still don’t get why we need to have so called non-ratings periods. There is still a daily report as to what everyone with people meters were watching, numbers are still counted, ads are still sold based on these numbers, only the viewer loses out by having second rate programming. I see no reason why ratings cannot continue all the time. Over summer and Easter.
The only beneficiaries out of this non-ratings madness is subscription TV and DVD rentals. And, of course, downloads as well. This week is not even school holidays (in NSW). 7 news on Monday night got 1.7 mil! Yet after 8.30, no one show could do better than about a million. All these people go somewhere, don’t they? And they are not going out – noone has the money for that now.
All that non-ratings is doing is turning people away from free to air TV and towards subscription TV, legal and illegal downloads and back to either hiring DVDs or watching ones they already own. At our place, free to air viewing has reduced to almost nothing other than the news and a few shows that have not gone off or into repeats such as Life on Mars and 60 minutes. Our usual Foxtel shows are still on, so those programs still fill up some time, but the gap left by absent free to air programs is filled by watching DVDs. I am sure this is a familiar scenario to some people.
I seriously believe that this is a concept that needs to be reviewed, especially as more and more people turn away from free to air TV. With very fast internet coming within the next 10 years, free to air TV needs to re-invent iteself to continue to exist. Providing poor quality viewing, chopping and changing shows, having periods of time that they air even worse shows, and taking too long to get new shows on will kill them. No amount of extra channels under any name whether it be FreeView or otherwsie will help. Internet will be the future, and good on our government for moving on it.