Channel Tens’ Broken Promise

I always thought, that the network that puts in place a time slot guarantee, would gain respect from their viewers and thus, hopefully, ratings. That is, the network that promises a show will be on at the same time very week, on time, and not repeated for a set period of time – say 12 or 13 weeks.

Back in January, prior to the current ratings period beginning, ch 10 promised exactly that – with House. They promised that the show would run 12 weeks without repeats or interruption. This morning, as reported by TV Tonight, I read that next weeks’ episode of House will be a repeat, and that the episode that would have been on next week, will be aired one week later – when ratings return.

Channel 10 have made the promise of showing House for 12 weeks without repeats or interruption. They would have done so knowing full well that this period would carry through the Easter non-ratings period. It seems that they have decided to withhold what apparently will be a good episode purely for the sake of putting it on during the ratings season so it can count towards there ratings share for the year.  

If you make this sort of promise, you need to stick to it. Ratings or not. Its not like House is a top rating show in any case. Last week, it scored about 800,000 viewers – which is about where it sits usually. Now that the promise is broken, they can no longer use it in their advertising to promote a show. Noone is going to trust it now.

There goes a good idea, from the only network that seems to be showing some respect for their viewers most of the time. Unlike 7 and 9, 10 are the only network to update their EPG to reflect the time that shows really start as opposed to what they are advertised for. If your EPG for 10 says 8.33, then thats when the show starts – usually within a few seconds. On ch 7 and 9, if it says 8.30, its more likely 8.35. And later in the night, 11.30 means as early as 11.20. 30 Rock on 7 is a classic example. I can get the whole episode of 30 Rock record by using the “R+20” button on the show before 30 Rock (usually Boston Legal; R+20 on Foxtel IQ2 allows you to add 20 minutes to the end of a recording) as opposed to actually setting it to record 30 Rock itself.

Channel 10 were onto a good thing here. Now its lost. Trust is gone. And all for the sake of this absurdity of non-ratings period where you still have full ratings reports, but because it does not count to the networks’ win for the year, they don’t care what they do. We the viewers always lose out.

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One response to “Channel Tens’ Broken Promise

  1. exactly right, a promise is worth nothing if you dont keep it, in regards to the epg its good that its up dated but for those who dont have foxtel and look at there tv guide for start times and see a show starts at 7:30 but doesn’t start till 7:37 would still say that show started 7 minutes late as unlike foxtel subscriber they haven’t been told otherwise. better still they could just start shows at the advertised time

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