If you watch any of the American talk shows, you’ll see they are all going on about Twitter – which is essentially nothing more than the “what are you doing now” section of Facebook. Celebrities are using the medium as a fast way to keep their fans up to date. Businesses are starting to use Twitter as a way to keep their customers up to date.
Unlike Facebook, blogs, websites and emails, it is incredibly fast to put a message out as long as it is less than 140 characters. You can do it on line or on your mobile phone provided you get the application. Just a few days ago, Ashton Kultcher became the first Twitterer to reach 1 million followers. Followers are other Twitterers who have clicked that they will follow your Twitter to get your updates. Shortly after that, CNN became the next to 1 million. As of today, Britney Spears and Ellen Degeneres reached one million as well.
Twitter is exploding now as we speak. Just now, I was updating Lightsounds’ Twitter and thought I might search for a few of our brands to follow. So far, none of them are there other than Pioneer Pro DJ. But just as I was doing that, I received a message saying Twitter was overloaded and exceeded capacity and told me to try again soon. No doubt all this publicity is now attracting millions of people to it.
But how far will Twitter go? It has been hailed as the Facebook of 2009. When Facebook started it too suffered an explosion of users yet its creators made no money. So they brought in ads. The same will happen with Twitter. Soon we will see ads on Twitter similar to facebook and ran like google with pay per view or pay per click advertising. Currently, advertising is from user to user and only seen by ones followers. A business would hope to get alot of their customers following so they could keep them up to date.
But this popularity will also bring scams to Twitter. Already on one of my personal Twitter accounts I have received Tweets that promise to get me thousands of followers if I join their program, which I would have to pay for. It promises that I can earn money by referring to others by Twitter or otherwise. There are thousands of so-called fast money making schemes already on the internet, and Twitter will just be another platform to lure unsuspecting internet users in.
These schemes promise you wealth from asking you to join their “business plan” which you have to pay for. In return, you get money from referring people, and then get paid commissions. They offer no product and no service other than selling itself to lure more people in. So, yes, you could pay for one of these schemes to get you 20,000 or so followers, but as a business, having 1000’s of followers is not what is important. It is if the followers actually are quality followers that will benefit your business.
Time will tell what will happen with Twitter. This is only the beginning.
Lightsounds is on Twitter. www.twitter.com/lightsounds. Become a follower!
And my own Twitter (may start using more if people follow!): www.twitter.com/asboyden