It seems to be a disturbing new trend with our free to air commercial broadcasters – promote the hell out of up and coming shows for the year ahead to the point where viewers are fatigued long before the show goes to air.
Seven have been promoting MKR for 2015 since as early as October 2014 – 4 months before it goes to air. As time goes on, the ads have grown longer, more frequent and have been introducing the first round of couples to participate in the cooking competition.
But the problem is the ads are so frequent and feature in just about every ad break that many of us are growing sick of the show already. Thankfully with Seven and MKR they are now promoting a start date of February 2 – which is a first for a free to air network rather than those dreaded words “coming soon” or, as is usually the case with Seven “after the tennis”.
However, Seven are not alone in this practice. Nine have been heavily promoting MKR’s competition for the start of the 2015 ratings year – The Block Triple Threat. Nine’s ads also introduce the couples showing the usual fights, dummy spits and dramas of the networks’ renovation mainstay.
Nine’s ads are on the verge of showing room reveals long before the show goes to air – which is likely to start late January along with the usual cliches that go with room reveals like “we have never seen anything like this before” and “this has set the bar even higher”.
Meanwhile, over at TEN, new reality offering I’m a Celebrity Get Me Out Of Here is being thrown at us just as hard. But, unlike Seven and Nine, they are yet to introduce who the so-called celebrities will be actually taking part in the show at least perhaps keeping it all a little more mysterious.
It too should air late January and boasts, over Seven and Nine, being live from South Africa where the show will be produced.
Add to that, a barrage of other shows for 2015 advertised on cyclic overkill and we have a situation where there are more ads for shows coming in 2015 and “coming soon” then there is anything actually worth watching on free to air TV at this time of year.
Back to Nine and 2015 as far as TV goes hasn’t even started yet but the casting call is already out for the Block 2016!