It seems that channel 9 is experimenting or possibly testing what they may be doing with their new channel Go 99 set to launch in August.
From next Sunday, there will be many more hours of break away 9HD programming during the day. The break away programming starts at 11am and concludes at 4.30pm, Monday to Friday. There will also be break away hours on Sunday, as well as the usual small offering after 10.30pm Monday to Wednesday. on Thursday nights, the HD channel is used to broadcast the opposite football show to the one shown on the main channel (in Sydney, NRL is on the main channel, AFL on 9HD for example).
Programs include: 11am Just Shoot Me, 11.30 Seinfeld. 12pm Movies. 2pm previous nights’ 7.30 prime time show or similar, 3pm Bewitched, 3.30 I Dream of Jeannie double – till 4.30.
Unfortunately, though, this means that you will not, for the short term, be able to see Ellen, The View and ET in HD. I do believe, though, that if a show is available in HD, it should be shown on the HD channel in HD. I can understand why they might be testing the ground using 9HD, but hopefully this is not a sign of things to come. Hopefully. GO 99 will be the home of all these entertainment shows, and 9HD will be left to simulcast 9’s shows that are in HD. Only when a show on 9 main is not in HD should they ever consider breaking away – which, once Go 99 is up, an HD break away would mean three ch 9’s.
With channel 9’s very poor programming reptuation in recent times, the launch of Go 99 could be their saviour giving the network the chance to air many shows that they don’t feel comfortable to air simply because they are not instant million plus ratings hits. Let’s hope they don’t treat programming on Go 99 the same way they do on their main channel.
Let’s also hope, that the launch of Go 99 will be carried in regional markets as well. So far, NBN has not offered any of 9HD’s break away programming. I some areas, WIN has.