Here’s a series of points I wrote about TEN late last year and what they could do to claw back ratings but never ended up publishing anywhere. It is quite astounding that TEN’s ratings have continued to suffer in 2014 – even moreso than 2013.
TEN’s overall ratings in 2013 ended up being 4th – the first time in OzTam ratings history that a commercial network has fallen fourth in end of year overall ratings behind Seven, Nine and the ABC.
A combination of failed shows, poor management, last minute schedule changes and lack of direction for the network is to blame for the result, driving ratings down. Continue reading