Tag Archives: Southern Cross Ten

ONE HD on SC10

Southern Cross Tens’ (SC10) scenery HD channel is now displaying a message bar stating: “We are excited to announce that the 24 hours sports service ONE HD will be broadcast on this channel in coming months”. No indication of a date.

Coming months puts the launch of ONE HD on SC10 in line with what we hope to be a July start. Hopefully soon they will be able to tell us the date, and then to promote accordingly so that regional viewers can finally join their capital city counterparts in having the option to view the 24 hour sports channel.

At least there will be a free to air option in the early morning hours that is not informercials or movies older than your grand mother.

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ONE HD Regional SC10 From July 2

*** Updated June 16 2009 ***

Regional television viewers can rejoice and finally join their capital city friends as regional affiliate of Network Ten Southern Cross Ten will begin transmission of 24 hour sports channel One HD from July 2. Viewers who already receive a high definition signal from the broadcaster in New South Wales, Queensland, Victoria and the ACT will start to see One HD from July 2 and can find the channel on Channel 50.

*** Updated June 1 2009 ***

An announcement as to when Southern Cross Ten will launch the 24-hour sports channel One HD is expected within a fortnight as the channel finalises testing.

Southern Cross Ten COO Greg Dodson has told the Canberra Times that final testing is underway and the slideshow is ready for the official launch, but when pushed for a date:

“While I can’t give a firm date, we are so close to getting that date and we reckon people in Canberra will be viewing One [HD] around the middle of year.”

Dodson did confirm though that a launch date will be announced in less than two weeks and that the broadcaster had spent more then $10million on the infrastructure that will make carrying the station possible.
 
Meanwhile, tomorrow sees the commencement of SBS TWO which will replace the SBS World News Channel.
During the day, SBS TWO will continue to carry news in languages other than English, while at night will carry a mixture of repeats and new programming.   Later this year SBS TWO will also carry coverage of both the Ashes cricket and Tour de France cycling.
 
Source: Media Spy

After looking around in various TV blogs and forums, there are examples of people who have actually bought HD set top boxes in regional areas thinking they will be able to receive ONE HD only to be let down when they discover it is not available to them.

Sure, they can do some searching on the internet, but like I always say, not everyone gets their TV information from the internet – and why should they. A number of issues comes out of this situation – here’s the list and some solutions.

1. ONE HD should be promoted only in the 5 cities it is being broadcast to. A disclaimer should be attached to any advertising for ONE HD specifying the areas it is available in.

2. The CH 10 Web site should do the same. Strictly speaking, the ch 10 website is for ch 10 itself, which is broadcast into the 5 TV capital cities, but they would surely be aware from their own forums and site membership that there are regional viewers there as well. One in forum contributor from Darwin said he spent $180 to buy an HD set top box hoping he would receive ONE HD and was disappointed when he couldn’t get it. Furthermore, Southern Cross Ten (SC10) does not have a TV web site (there is a website but its more of a corporate site as opposed to an entertainment site like the TV sites usually are) so regional fans of 10 shows use 10’s web site.

3. SC10 on their own web site, in a clearly visible location (like the home page) should have the ONE HD logo with clear commentary below it stating (words to the effect of): “ONE HD is coming to SC10 at a future date, possibly mid year. Until then ONE HD is NOT able to be seen on SC10’s HD or secondary SD channels until then. We are working as hard as we can to deliver this exciting new channel to you. Keep up to date and register your interest here… ” – you get the drift. It’d take me not even 5 minutes to set that up on a home page of any site – and it keeps your viewers informed rather than having them all over blogs and forums expressing their disgust or just asking how they can get the channel. Like anything in business, it all comes down to communication.

If you go to a shop after being lead to believe a product is in stock by advertising, and then get told once you are there that is is not in stock and there will be a 3 month wait until it comes in, then you will not be happy. If, however, you know beforehand that the product will not be in for 3 months, then you’ll wait. no problem. In fact, in the retail world, this is known as deceptive and misleading advertising and businesses can be heavily fined for that sort of behaviour.

Here in the world of TV, the viewers are the customer. They have been mislead. The situation is the TV version of  the example above. The only place I have read anything about ONE HD not coming to SC10  from its’ launch date is on TV Tonight. That’s it. A web site frequented by several thousand TV fans a day, bu tnot necessarily by sports fans looking to know what is happening with ONE in their area. Nothing on Ten’s web site, nothing about it on SC10’s, nothing in the papers. Unless you are on the net looking for this sort of information, the assumption would be that ONE HD should be on SC10 from day one. Furthermore, there have been a few misleading reports, one I spotted on Media Spy in January that ONE HD would be on SC10 from its March 26 launch.  

4. The FreeView web site should also inform its visitors where ONE HD is available.

As previously stated in earlier posts, a simple press release would solve the problem.

As it stands right now, all we know is that ONE HD will on SC10 “mid year”. Let’s hope so.

ONE HD Newcastle From July 2

*** Uodated June 16 2009 ***

Regional television viewers can rejoice and finally join their capital city friends as regional affiliate of Network Ten Southern Cross Ten will begin transmission of 24 hour sports channel One HD from July 2. Viewers who already receive a high definition signal from the broadcaster in New South Wales, Queensland, Victoria and the ACT will start to see One HD from July 2 and can find the channel on Channel 50.
 Channel 50 has been updated to indicate that the service will commence at 7pm on July 2.

 

*** Update June 1 2009 ***

An announcement as to when Southern Cross Ten will launch the 24-hour sports channel One HD is expected within a fortnight as the channel finalises testing.

Southern Cross Ten COO Greg Dodson has told the Canberra Times that final testing is underway and the slideshow is ready for the official launch, but when pushed for a date:

“While I can’t give a firm date, we are so close to getting that date and we reckon people in Canberra will be viewing One [HD] around the middle of year.”

Dodson did confirm though that a launch date will be announced in less than two weeks and that the broadcaster had spent more then $10million on the infrastructure that will make carrying the station possible.
 
Meanwhile, tomorrow sees the commencement of SBS TWO which will replace the SBS World News Channel.
During the day, SBS TWO will continue to carry news in languages other than English, while at night will carry a mixture of repeats and new programming.   Later this year SBS TWO will also carry coverage of both the Ashes cricket and Tour de France cycling.
 
Source: Media Spy

I noticed alot of searches within my blog relating to ONE HD Newcastle. If you are in Newcastle, you cannot receive ONE HD. Same with Wollongong.

If you live on the southern side of Newcastle, and try pointing your TV aerial to Wyong, then, in theory, you might be able to receive all of the channels transmitted out of the Wyong transmitter including all of Sydneys’ TV channels and ONE HD via channel 10 Sydney. Whether this works or not will depend on your area. That’s about as good as its going to get, until SC10 come to the party and broadcast ONE.

In fact, the combined area of Newcastle and Central Coast represent a population base of just under 500,000 which is half the size of Adelaide so I cannot understand why SC10 have not committed to broadcasting ONE in Newcastle. See previous posts for more about the regional fiasco with ONE.

Similarly, in Wollongong, in some areas you might be able to pick up ONE but, again, that will depend on where you are and pointing your aerial to Sydney. From past experience, the geography between the two cities would mean only those high up would have a hope.

No Joy For Regionals

With ONE HD starting in the 5 big capital cities tomorrow, the regionals, mostly serviced by Southern Cross 10, will have to wait until a so far unspecified date called “mid year”. On the Central Coast of NSW, where I am, we do get Sydney TV as well as Newcastle (with some Central Coast ads inserted from time to time) but, for some reason, the ch 10 Sydney* signal is very weak where I live and, more often than not, impossible to watch 0n a digital receiver. It works on a good day, hopefully tomorrow night will be OK so I can at least see the welcome launch.

All SC10 would have to do is allow the 10HD feed through, filling the ad gaps with their music and scenery until they get their act together with advertising agreements. Its just a flick of a switch. I have watched Rove before on SC10 HD with the scenery as the ad breaks. They can do it. Its not hard.

Furthermore, the little ONE HD I have actually seen so far (the swimming late afternoon), the ads seemed not to be region specific and could easily carry over the the regionals (except possibly Foxtel ads, but the “not available all areas”  clause can cover that).

And then there is Mondays’ press release from ch 9 detailing the launch of ch 9’s second SD channel. Interestingly, it is also scheduled for this amazing time called “mid year”. But, with this announcement, there is no word as to what 9’s affiliates WIN and NBN will do. NBN do transmit an HD channel (80) but is only always a simulcast of their main channel with HD shows broadcasted in HD (and, here on the Central Coast, does not have the Central Coast ads. Only Newcastles’). The audio, though, is usually not full 5.1. I’ve heard that WIN HD is just scenery like SC10.

There should be greater cooperation between the regionals and the metropolitan networks so a more unified national approach could be taken. It may even expedite the development of multi channeling in Australia by sharing resources and programming. Especially in the case of 9 and WIN as WIN has many programming resources 9 does not have.

Finally, as of writing, there is no word on ch 7’s plan for its 2nd SD channel. On Feb 26, according to www.tvtonight.com.au, ch 7 would make the announcement within the month – meaning there should be an announcement by March 26. I’d say this is the reason 9 made their announcement on Monday – to beat ch 7 to it. Maybe they can outdo 9 and 10 by involving Prime in the announcement. And, for the record, Prime is the ONLY regional to broadcast break away HD content in line with ch 7.

* There are three major relay transmitter locations on the Central Coast – one near Gosford, one near Wyong, one at Bouddi – both transmitting 8 channels (ABC, SBS, 7, 9, 10, Prime, NBN, SC10) on varying UHF frequencies. A VHF antenna in some areas will get 7, 9 and 10 Sydney, as well as NBN-3 Newcastle but usually you’d use a UHF aerial pointed to your nearest relay transmitter. Further, NBN-3’s digital component is on UHF anyway.

ONE HD 2 Weeks To Go

With the launch of ONE HD set to debut in capital cities on March 26, those who only receive regional television are still left wondering when the likes of Southern Cross Ten will carry the first commercial full time secondary channel.

So far, multi-channeling in regional areas has been left behind their capital city counterparts – not that there is much there either. Only Prime (that I know of) carries a simulcast of 7HD complete with the 7HD watermark but inserting their own ads. NBN broadcasts an HD channel, with no watermark but does not carry any of 9’s (very limited) alternative HD programming. Southern Cross 10 occasionally broadcast a Channel 10 show in HD but without the ads. The ad breaks, and pretty well most of all other times, SC10 HD broadcasts music and country scenery they call “HD demonstration”.

So the question remains – when will the regional networks pick up their game with digital multi-channeling? And when 7 and 9 launch their 2nd SD channels later this year, will the regionals be onboard immediately as well? Perhaps its additional expense, but surely it could be as simple as re-broadcasting the captial city version of the additonal channel, even if they leave the ads from the capital city feed. Two years ago, the Prime HD feed on the Central Coast and Newcastle came from Wollongong complete with ads catered for southern NSW and Victoria.

Sadly, it seems these days, there is a lack of willingness for television networks to keep their viewers up to date especially in relation to multi-channeling. We understand times are tough financially which may be a reason holding back networks with their multi-channeling plans, but a simple press release emailed to a few journalists, costing vitually nothing to write and send, would keep us up to date with what is happening. Surely they all do have an idea of what they are about to do.