In yet another example of just how hopeless the Channel 9 programming department when it comes to keeping viewers informed, as of this morning (Thursday April 30), there is no information in the yahoo TV guide online as to any of the planned 9HD day time break away next week. According to the advanced guide for 9HD posted on TV Tonight, extra 9HD beak away day time programming starts from this Sunday May 3.
It is not uncommon for the 9HD channel program guide not to be up to date in yahoo (perhaps this is because yahoo is tied up with channel 7), but you’d think channel 9 might go to a little extra effort to ensure there was adequate advertising and programming information out there in relation to this new programming. Otherwise, noone will know about it and day time viewers will most likely stumble upon the alternative shows when they try to watch Ellen and the View in HD only to see a movie on instead.
A quick check of the TV Guide that 9 MSN links to reveals the same – no alternative 9HD programming during the day. The only place I can find (admitedly I have not looked everywhere, but yahoo and ninemsn are two very high trffic locations so I would have assumed they keep there information up to date) this information in relation to 9HD is in TV Tonights’ advanced guides section – where you can see free to air TV guides as far as two weeks ahead. Usually, there is little point to look that far ahead into what channel 9 plan to show due to frequent programming changes, but this new 9HD programming is a big deal and a big step in the lead up to the new Go 99 channel later this year.
I might add, that I have not seen advertising for the programming either – not on the ninemsn web site or channel 9 itself. Maybe they are keeping it low key for now while they make sure there are no bugs, but surely, for the sake of their advertisers, they would want to attract viewers? Unless the ads will be free or endless 9 self promos (which would make the channel close to unbearable to watch).
At least there will be a day time alternative to talk, soapies, cooking and kids shows for now. If only they started the break away at 9am to provide an alternative to the morning shows. We don’t really need Kerry Ann and the mindless infomercials and content in HD – do we? 9am – 11 am are the worst 2 hours on commercial free to air TV, other than 2-4am of course. Before we had Foxtel, we would not even turn the TV on at our house until 11am for the news.